Challenge:
People think they’re too busy for a hearty breakfast. But, no one works harder than a lumberjack. So, we created a campaign utilizes hardworking lumberjacks to encourage the busy, media-savvy millennials that breakfast can be as big as your day with Bisquick Shake & Pour.
[This is spec work from my time at Creative Circus. I keep it in because I love it.]
Let's face it. We can't all be Lumberjacks or even morning people. That's why we came up with this food truck and its own lumberjack inspired menu. The truck will leave during morning rush hour intentionally getting itself stuck in traffic wafting all the smells of breakfast over frustrated commuters.
It'll visit businesses and office parks serving all who followed them off the highway or anyone who went to work hungry.
Each menu will come with a pancake inspired air freshener to keep that new pancake smell in their cars.
