Scott’s outdated branding wasn’t doing it any favors. So, we modernized Scott with updated art direction, a catchy copy hook, and reimagined the way they show off the product benefits.

All in the middle of a global pandemic AND a national toilet paper shortage. It was a wild time to work in advertising.

[Agency work at Digitas]

Banners

We created 100s of banners with unique targeted messages across various audiences. It was tedious, but worth it.